I've had the chance to create advertising campaigns and display what the different media components would look like. In my advertising copywriting class, my group and I were assinged a product that we had to create a campaign for. From researching the product and narrowing the target audience to creating the campaign pieces, we worked from start to finish for a product called The Joy of Sex. It's a book that has recently been updated and released. Our job was to drive increased sales and brand awareness. Attention to detail was critical in this project because we were representing a highly respected brand that had been around for decades. Our campaign consists of several types of media that can be found below.